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Not Born Yesterday: The Science of Who We Trust and What We Believe. Hugo Mercier

Not Born Yesterday: The Science of Who We Trust and What We Believe


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ISBN: 9780691198842 | 384 pages | 10 Mb
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  • Not Born Yesterday: The Science of Who We Trust and What We Believe
  • Hugo Mercier
  • Page: 384
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780691198842
  • Publisher: Princeton University Press
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Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

Not Born Yesterday: The Science of Who We Trust and What
New Scientist. "[Not Born Yesterday] will be of interest to anyone who wonders how to trust what people say and do, especially in the digital, free-for-all age of unfettered, often suspect, information. The breadth and depth of research studies presented by Mercier will be especially appealing to science aficionados."— Not Born Yesterday: The Science of Who We Trust - Walmart
Free 2-day shipping on qualified orders over $35. Buy Not Born Yesterday: The Science of Who We Trust and What We Believe (Hardcover) at Walmart.com. Not Born Yesterday: The Science of Who We Trust - The Book Stall
Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. Not Born Yesterday: The Science of Who We Trust and What
Not Born Yesterday: The Science of Who We Trust and What We Believe [Hardcover ed.] 0691178704, 9780691178707. Why people are not as gullible as we  Not Born Yesterday: The Science of Who We Trust and - JStor
Not Born Yesterday: The Science of Who We Trust and What We Believe. HUGO MERCIER. Copyright Date: 2020. Published by: Princeton University Press · https  ‎Not Born Yesterday: The Science of Who We Trust and What
Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're  The evolution of trust - Strategy+Business
Not Born Yesterday: The Science of Who We Trust and What We Believe. by Hugo Mercier, Princeton University Press, 2020. One of the most  Book Review: Not Born Yesterday: The Science of Who We
Book Review: Not Born Yesterday: The Science of Who We Trust and What We Believe. Show all authors. Andreas Jungherr. Andreas Jungherr. Not Born Yesterday: The Science of Who We Trust and What
Not Born Yesterday: The Science of Who We Trust and What We Believe. Front Cover. Hugo Mercier. Princeton University Press, Jan 28, 2020 - Psychology  Not Born Yesterday: The Science of Who We Trust and What
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